Reels per day
Meta allows 30 API-published Reels per Page in any 24 hours. Watchpost retries later if a Page hits the cap.
Facebook
Schedule Facebook posts, Reels and Stories
Schedule everything a Facebook Page can publish: text, links, photos, videos, Reels and Stories. Add a first comment, tag a place and share the same post to your Story in one go.
No card needed.
Availability: Facebook posting depends on Meta approving Watchpost for public use. Until then, only people Meta has approved as testers can connect their Pages.
What you can post
Everything you can publish on Facebook
Photo post
Link post with a button
Reel
Text posts
With an optional coloured background style for short text.
Link posts
With the link preview and an optional call-to-action button.
Link carousels
Two to five link cards, each with its own picture.
Photos
A single photo or up to 10 in one post, with alt text.
Videos
With a title, description, custom thumbnail and captions file.
Reels
Vertical videos from 3 to 90 seconds, with collaborators.
Stories
A photo or a vertical video of up to 60 seconds.
Every posting option
Every Facebook option, in one composer
Each option sits on the platform's own tab in the composer, so the other channels in the same post stay untouched.
Basics
- Post text up to 63,206 characters
- Photo alt text
- Video title and description
- Custom video thumbnail
- Captions (SRT) for videos
Engagement
- First comment, with an image or GIF
- Comment chains from thread parts
- Pin the post after publishing, where Meta allows it
Audience
- Place or check-in tag
- Tag people in photos (needs a place)
- Restrict who can see the post by country, language, age or gender
Commercial
- Branded content sponsor tag
- Call-to-action button on link posts
- AI-generated content label
Reels
- Reel description and title
- Invite collaborators
- Place tag
Advanced
- Publish as an unpublished (hidden) post
- Backdate a post
- Customise the link preview on domains your Page has verified
Auto-share
Also share as Story
Watchpost uploads the photo or vertical video again as a Story, with its own status and link.
Also share video as Reel
A Reel-ready video can be published as a Reel too.
Not possible through the platform's API
- Live video
- Editing a post after it is published
Analytics
Connect your accounts, then measure what works
Accounts you can connect
- Facebook Pages where you have a role that can create content
- As many Pages as your plan's channel limit allows, each in its own company folder
- Pages from a Business Manager can be found even if you forgot to tick them during sign-in
Page and post numbers from Meta, stored daily so you can compare any period.
- Followers, new follows and unfollows
- Page views and total actions
- Post engagements and reactions by type
- Media views and unique viewers
- Video views, complete views and watch time
- Reel plays and replays
- Audience by country and city, where Meta provides it
- Meta retired Facebook impressions and reach metrics in 2025 and 2026, so Watchpost reports views instead.
- Facebook reports days in US Pacific time; Watchpost maps them to your local day.
Honest notes
Limits worth knowing
What Facebook allows apps like Watchpost to do, said plainly, so nothing surprises you after you schedule.
Reels and Stories format
Vertical 9:16 video, at least 540 × 960. Reels run 3 to 90 seconds, Story videos up to 60 seconds. Stories carry no caption.
Insights need 100 likes
Facebook only shares Page insights for Pages with at least 100 likes, and most numbers arrive within about a day.
Deleting and pinning
Meta restricts deleting and pinning posts through apps, so these may need the Facebook app.
Staying connected
Page connections end if you change your Facebook password, lose your Page role or remove Watchpost. Watchpost tells you and holds your posts until you reconnect.
Facebook questions
Other platforms
One calendar for all of them
Plan your next Facebook post
Start your 30-day free trial, connect a platform and schedule a post. No card needed.