Daily posting limit
Instagram limits how many posts an account can publish through apps each day. Meta's documents give different numbers, so Watchpost reads your live limit before every post.
Instagram
Schedule Instagram posts, Reels and Stories
Connect a Business or Creator account through Instagram itself or through Facebook. Schedule photos, carousels, Reels and Stories with collaborators, user tags, location, first comment and every label Instagram offers.
No card needed.
Availability: Instagram posting depends on Meta approving Watchpost for public use. Until then, only accounts Meta has approved as testers can connect.
What you can post
Everything you can publish on Instagram
Carousel
Reel
Story
Photos
One JPEG photo in a 4:5 to 1.91:1 shape.
Carousels
Two to 10 photos and videos mixed in one post.
Reels
Every single video is a Reel: 3 seconds to 15 minutes.
Stories
A photo or a video of up to 60 seconds.
Every posting option
Every Instagram option, in one composer
Each option sits on the platform's own tab in the composer, so the other channels in the same post stay untouched.
Basics
- Caption up to 2,200 characters, 30 hashtags and 20 mentions
- Alt text
- Location
- Turn comments off
People
- Tag people at a position on the photo
- Invite up to 3 collaborators
- First comment, and replies from thread parts
Reels
- Cover image or a frame from the video
- Show the Reel in the feed or not
- Trial reels shown to non-followers first, with a graduation rule
- Audio name
Labels
- AI-generated content label
- Paid partnership label and brand partners (Facebook Login)
- Product tags from your catalogue (Facebook Login)
Advanced
- Licensed audio and volume mix (Facebook Login)
- Resumable upload for large videos (Facebook Login)
Auto-share
Also share as Story
After the post goes live, Watchpost republishes the first Story-friendly photo or video as a Story, with its own status.
Not possible through the platform's API
- The in-app "add post to your story" sticker
- Editing a caption after publishing
- Instagram Live
Analytics
Connect your accounts, then measure what works
Accounts you can connect
- Instagram Business and Creator accounts
- Instagram Login: no Facebook Page needed, ideal for small businesses
- Facebook Login: for accounts linked to a Facebook Page, which also unlocks product tags, paid partnership labels and licensed audio
- Several Instagram accounts per workspace, within your plan's channel limit
Account, audience and post insights, kept beyond Instagram's own window.
- Views, reach and accounts engaged
- Likes, comments, saves, shares, replies and reposts
- Profile link taps, follows and unfollows
- Followers over time
- When your followers are online, by hour
- Audience by age, gender, country and city
- Per post: views, reach, interactions and, for Reels, average watch time and skip rate
- Instagram keeps account-level numbers for 90 days. Watchpost stores them daily, so your history stays.
- Stories seen by fewer than 5 people have no insights.
Honest notes
Limits worth knowing
What Instagram allows apps like Watchpost to do, said plainly, so nothing surprises you after you schedule.
JPEG photos only
Instagram accepts JPEG photos. Watchpost checks your files and tells you before scheduling if one will not work.
Shape matters
Feed photos must be between 4:5 and 1.91:1. Carousel items are cropped to the first item's shape.
Stories
Stories have no caption, comments or collaborators, and Meta may limit Story publishing to Business accounts.
Insights need 100 followers
Follower trends, online hours and audience breakdowns need at least 100 followers, and numbers can take up to 48 hours to arrive.
Instagram questions
Other platforms
One calendar for all of them
Plan your next Instagram post
Start your 30-day free trial, connect a platform and schedule a post. No card needed.