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Google Business Profile

Schedule Google Business Profile posts for every outlet

Keep your Google Business Profile fresh where customers search. Schedule updates with a button, events with dates and offers with coupon codes, to one outlet or all of them.

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No card needed.

Availability: Google Business Profile posting depends on Google approving Watchpost for API access. Until then, you can connect locations but posts cannot be sent.

What you can post

Everything you can publish on Google Business Profile

Update

Event

Offer

  • Updates

    Up to 1,500 characters with a photo and a button.

  • Events

    A title, start and end, and optional repeats daily, weekly or monthly.

  • Offers

    A coupon code, a redeem link and your terms, with start and end dates.

Every posting option

Every Google Business option, in one composer

Each option sits on the platform's own tab in the composer, so the other channels in the same post stay untouched.

Basics

  • One JPG or PNG photo
  • Post language
  • Post to several outlets at once by selecting their channels

Button

  • Book
  • Order online
  • Buy
  • Learn more
  • Sign up
  • Call now

Events and offers

  • Title up to 58 characters
  • Start and end date and time
  • Repeat daily, weekly or monthly, with an end date
  • Coupon code, redeem link and terms (offers)

Not possible through the platform's API

  • Video in posts
  • More than one photo
  • Product posts
  • Comments and hashtags
  • Per-post numbers (Google stopped sharing them in 2023)
Analytics

Connect your accounts, then measure what works

Accounts you can connect

  • Verified Google Business Profile locations
  • Many locations per workspace, one channel per outlet, within your plan's channel limit

How people find and contact each outlet, from Google's performance data.

  • Profile views on Google Search and Maps, on mobile and desktop
  • Calls, direction requests and website clicks
  • Bookings, menu clicks and conversations
  • Average rating and number of reviews
  • Google keeps about 18 months of performance data, and the latest 2 to 3 days are revised.
  • Google no longer shares numbers for individual posts.
Honest notes

Limits worth knowing

What Google Business Profile allows apps like Watchpost to do, said plainly, so nothing surprises you after you schedule.

Google reviews every post

Google may reject posts with phone numbers in the text, unrelated links or restricted products. Watchpost shows the rejection and the reason.

Posts expire

Updates are archived after about 6 months. Events and offers disappear after their end date.

Hotels and offers

Google does not allow offers for hotel and lodging profiles.

Verified locations only

A location must be verified in Google before apps can post to it.

Google Business Profile questions

Other platforms

One calendar for all of them

Plan your next Google Business post

Start your 30-day free trial, connect a platform and schedule a post. No card needed.

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