
Agencies and freelancers
Many client brands, approvals and clean reports, without logging in and out all day.
Write a promotion once, send it to the Google Business Profile and social accounts of each outlet, and change the address, hours or offer for each one before it goes out.

From pain to plan
One login per outlet
Each branch has its own Google Business Profile, and often its own Facebook Page and Instagram account. Posting means opening every one.
Listings go stale
The flagship gets this month's promotion; the smaller outlets still show last season's offer on Google Search and Maps.
Local details get mixed up
Copying one post to eight listings by hand is how the wrong address or opening hours end up on the wrong outlet.
No overview for head office
Nobody can see in one place what each outlet will post this week.
One channel per outlet
Connect each outlet's verified Google Business Profile location as its own channel, next to its Facebook Page or Instagram account.
Write once, adjust per outlet
Select several outlets in one post. Each outlet gets its own tab, so you can change the address, hours, button or coupon code for that outlet only.
Updates, events and offers
Google updates with a Book, Order online or Call now button, events with dates, and offers with a coupon code, a redeem link and terms.
A folder per region or brand
Group outlets into company folders and filter the calendar, media and analytics to one group in a click.
Approvals from head office
Outlet managers draft; head office approves or requests changes before anything can publish.
Calls and directions per outlet
Google's performance data per outlet: profile views, calls, direction requests and website clicks.
A day in the life
Hana runs marketing for a bakery chain with six outlets in the Klang Valley and Seremban.
ExampleAn example day. Hana and her bakery chain are fictional.
Monday, 9:30 am
Writes this week's offer once and selects the Google listings of all six outlets plus the brand's Facebook Page and Instagram.
Monday, 10:00 am
Opens each outlet's tab to set its own address line and opening hours, and a different coupon code for the two outlets in Seremban.
Monday, 11:00 am
Spaces the six Google posts a few minutes apart and schedules them for Wednesday morning.
Tuesday, 3:00 pm
The Seremban outlet manager asks for a change; Hana edits that outlet's tab only, and the other five stay as they were.
The next week
Compares direction requests and calls per outlet to see where the offer brought people in.
See it in Watchpost
One channel per outlet
Connect each outlet's verified Google Business Profile location as its own channel, next to its Facebook Page or Instagram account.
Recommended setup
The setup we suggest for chains and franchises. Tick the steps off as you read. All of it works during your 30-day free trial.
Channels to connect first
Google Business Profile · Facebook · Instagram · TikTok
Setup checklist
0 of 4 steps done
FAQ

Many client brands, approvals and clean reports, without logging in and out all day.

Post every week without giving up your evenings. Plan once, Watchpost does the rest.

Menus, promos and festive specials on Facebook, Instagram, TikTok and Google Maps.

New arrivals, sales and campaigns across every channel, planned around your shopping calendar.

Connect your outlets and plan a month of promotions during your 30-day free trial. No card needed.