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All use cases
For chains, franchises and multi-outlet businesses

Every outlet's Google listing and pages, from one calendar

Write a promotion once, send it to the Google Business Profile and social accounts of each outlet, and change the address, hours or offer for each one before it goes out.

Google Business Profile details
Works with the platforms you already use
A diverse team meeting in a bright office lounge

From pain to plan

Sound familiar? Here is the fix.

The usual week

  • One login per outlet

    Each branch has its own Google Business Profile, and often its own Facebook Page and Instagram account. Posting means opening every one.

  • Listings go stale

    The flagship gets this month's promotion; the smaller outlets still show last season's offer on Google Search and Maps.

  • Local details get mixed up

    Copying one post to eight listings by hand is how the wrong address or opening hours end up on the wrong outlet.

  • No overview for head office

    Nobody can see in one place what each outlet will post this week.

How Watchpost helps

  • One channel per outlet

    Connect each outlet's verified Google Business Profile location as its own channel, next to its Facebook Page or Instagram account.

  • Write once, adjust per outlet

    Select several outlets in one post. Each outlet gets its own tab, so you can change the address, hours, button or coupon code for that outlet only.

  • Updates, events and offers

    Google updates with a Book, Order online or Call now button, events with dates, and offers with a coupon code, a redeem link and terms.

  • A folder per region or brand

    Group outlets into company folders and filter the calendar, media and analytics to one group in a click.

  • Approvals from head office

    Outlet managers draft; head office approves or requests changes before anything can publish.

  • Calls and directions per outlet

    Google's performance data per outlet: profile views, calls, direction requests and website clicks.

A day in the life

Hana's promotion week

Hana runs marketing for a bakery chain with six outlets in the Klang Valley and Seremban.

ExampleAn example day. Hana and her bakery chain are fictional.

  1. Monday, 9:30 am

    Writes this week's offer once and selects the Google listings of all six outlets plus the brand's Facebook Page and Instagram.

  2. Monday, 10:00 am

    Opens each outlet's tab to set its own address line and opening hours, and a different coupon code for the two outlets in Seremban.

  3. Monday, 11:00 am

    Spaces the six Google posts a few minutes apart and schedules them for Wednesday morning.

  4. Tuesday, 3:00 pm

    The Seremban outlet manager asks for a change; Hana edits that outlet's tab only, and the other five stay as they were.

  5. The next week

    Compares direction requests and calls per outlet to see where the offer brought people in.

See it in Watchpost

The screens you will use every week

One channel per outlet

Connect each outlet's verified Google Business Profile location as its own channel, next to its Facebook Page or Instagram account.

Recommended setup

Your first hour with Watchpost

The setup we suggest for chains and franchises. Tick the steps off as you read. All of it works during your 30-day free trial.

Channels to connect first

Google Business Profile · Facebook · Instagram · TikTok

Setup checklist

0 of 4 steps done

FAQ

Questions people like you ask

Watchpost for other teams

All use cases
  • Agencies

    Agencies and freelancers

    Many client brands, approvals and clean reports, without logging in and out all day.

  • Small businesses

    Small businesses

    Post every week without giving up your evenings. Plan once, Watchpost does the rest.

  • Food and beverage

    Cafés and restaurants

    Menus, promos and festive specials on Facebook, Instagram, TikTok and Google Maps.

  • Retail

    Shops and online sellers

    New arrivals, sales and campaigns across every channel, planned around your shopping calendar.

  • Creators

    Creators

    One video, sent to TikTok, Reels and Shorts with the right settings for each.

Keep every outlet's listing fresh

Connect your outlets and plan a month of promotions during your 30-day free trial. No card needed.

Google Business Profile details